Becca Ray
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citibank thankyou rewards

agency: critical mass chicago

 

concept | design | ux

ui | interaction design

the challenge: create a highly personalized experience for citibank's thankyou rewards cardholders to redeem their hard-earned thankyou points

the challenge: create a highly personalized experience for citibank's thankyou rewards cardholders to redeem their hard-earned thankyou points

curated high-level content buckets were developed to offer customers an interactive, exciting way to browse for their desired redemption categories

curated high-level content buckets were developed to offer customers an interactive, exciting way to browse for their desired redemption categories

 

 

these content buckets would each surface a curated collection of redemption options on the home page, along with the ability to filter down to a desired number of points needed for redemption

the content buckets varied depending upon the customer’s region and what was available to them for redemption

the content buckets varied depending upon the customer’s region and what was available to them for redemption

 intuitive interactions were designed to help customers find exactly what they wanted to shop for

intuitive interactions were designed to help customers find exactly what they wanted to shop for

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the design was built to be fully-responsive, allowing customers to browse for redemption on any device

the design was built to be fully-responsive, allowing customers to browse for redemption on any device

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