the challenge: create a highly personalized experience for citibank's thankyou rewards cardholders to redeem their hard-earned thankyou points

 
 
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curated high-level content buckets were developed to offer customers an interactive, exciting way to browse for their desired redemption categories

these content buckets would each surface a curated collection of redemption options on the home page, along with the ability to filter down to a desired number of points needed for redemption

 
 
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the content buckets varied depending upon the customer’s region and what was available to them for redemption

 
 
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intuitive interactions were designed to help customers find exactly what they wanted to shop for

 
 
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the design was built to be fully-responsive, allowing customers to browse for redemption on any device

 
 
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