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los angeles startup humbly hemp asked me to help build their brand from the ground up, starting with a logo that communicated their core values: health, inspiration, and humility

 
 
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a hand-drawn logo mark and hand-lettered logo type achieves the brand's natural, down-to-earth yet hip mindset. this hand-drawn style was applied across other brand elements and icons

 
 
 
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the logo and brand colors became transitional across different packaging pieces, staying within a two-tone theme on each product

 
 
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social channels have been activated to draw attention to the new brand

 
 
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