Becca Ray
the challenge: help nissan commerical vehicle customers need to find the right third-party vendors to provide upfit options to meet their individual needs

nissan aftermarket

agency: critical mass chicago

 

concept | strategy

design | ux | ui

the challenge: help nissan commerical vehicle customers need to find the right third-party vendors to provide upfit options to meet their individual needs

the challenge: help nissan commerical vehicle customers need to find the right third-party vendors to provide upfit options to meet their individual needs

 

 

we created a highly visual experience using three-dimensional software and vector illustrations to help customers understand what category of upfit options are right for them

categories were brought to the forefront to filter through, simplifying the customer journey of collecting vendor information

categories were brought to the forefront to filter through, simplifying the customer journey of collecting vendor information

key products were exposed for each vendor  on scanable cards, providing the customer with  a streamlined way to differentiate the capabilities of each vendor

key products were exposed for each vendor on scanable cards, providing the customer with a streamlined way to differentiate the capabilities of each vendor

the right side of the page became an interactive utility zone, providing instructional messaging,  pertinent vendor information, and actionable content

the right side of the page became an interactive utility zone, providing instructional messaging, pertinent vendor information, and actionable content

the experince was designed to be scalable across all platform, making upfitting a commercial vehicle accessible from any device

the experince was designed to be scalable across all platform, making upfitting a commercial vehicle accessible from any device

NCV Aftermarket - 6.jpg