Becca Ray
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pack + paddle

logo | branding | packaging

print | illustration | photography

as an outdoor excursions company, pack and paddle called for a bold, adventurous rebrand. the logo, which was completely hand-drawn, embodies the biggest value of the brand: to inspire an adventure

as an outdoor excursions company, pack and paddle called for a bold, adventurous rebrand. the logo, which was completely hand-drawn, embodies the biggest value of the brand: to inspire an adventure

hand-drawn line illustrations add to the inspirational feeling, while keeping things natural with a human touch

hand-drawn line illustrations add to the inspirational feeling, while keeping things natural with a human touch

a branding system was created with bold washes of color and typography colliding with the illustrations and built out into a packaging system for usable goods

a branding system was created with bold washes of color and typography colliding with the illustrations and built out into a packaging system for usable goods

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postcards were developed to inspire others to start their adventure

postcards were developed to inspire others to start their adventure

and promotional posters were made to spread the word about excursions

and promotional posters were made to spread the word about excursions

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