Becca Ray
purely perrin, a local nutrition business in los angeles, wanted a branding system to fit their educational yet trendy vibe. custom lettering was created as the cornerstone to build the brand around

purely perrin

freelance

 

logo | branding | illustration

lettering | editorial design

purely perrin, a local nutrition business in los angeles, wanted a branding system to fit their educational yet trendy vibe. custom lettering was created as the cornerstone to build the brand around

purely perrin, a local nutrition business in los angeles, wanted a branding system to fit their educational yet trendy vibe. custom lettering was created as the cornerstone to build the brand around

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the photo art direction aimed to keep things raw, real, and healthful

the photo art direction aimed to keep things raw, real, and healthful

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fresh, poppy colors were chosen to make the brand feel clean, modern, and eye-catching

fresh, poppy colors were chosen to make the brand feel clean, modern, and eye-catching

illustration were hand-drawn to keep things rough and authentic

illustration were hand-drawn to keep things rough and authentic

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the logo mark was reformatted for pattern play

the logo mark was reformatted for pattern play

the outcome: an authentically fun branding system

the outcome: an authentically fun branding system

and honest, minimal, and playful editorial pieces

and honest, minimal, and playful editorial pieces

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