Becca Ray

Yep. I did that

freelance

branding | content creation

the challenge: brand a woman-run podcast to help position them in a unique way within the holistic health and wellness space

the challenge: brand a woman-run podcast to help position them in a unique way within the holistic health and wellness space

moodboards were created to help guide branding discussions and to ultimately define the direction for the overall look and feel

since the logo would be used as an identifier within a thumbnail-sized space on podcast-listening platforms, it required a bold, clear,  type-driven execution

since the logo would be used as an identifier within a thumbnail-sized space on podcast-listening platforms, it required a bold, clear, type-driven execution

to achieve this, a clean, legible geometric sans-serif was used with one main logo mark. additional variations were created to help keep the branding fresh and fun in the social and marketing spaces

the brand colors were chosen as a bright take on natural, happy tones, with a nod to the focus on women with a soft pink

the brand colors were chosen as a bright take on natural, happy tones, with a nod to the focus on women with a soft pink

once the core branding elements were nailed down, photography moodboards were created to help art-direct a shoot to produce photography for the launch of the brand

once the core branding elements were nailed down, photography moodboards were created to help art-direct a shoot to produce photography for the launch of the brand

energetic illustrations were then applied to the final photographs, creating vibrant, impactful compositions to be used in a variety of ways

energetic illustrations were then applied to the final photographs, creating vibrant, impactful compositions to be used in a variety of ways

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