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the challenge: brand a woman-run podcast to help position them in a unique way within the holistic health and wellness space

moodboards were created to help guide branding discussions and to ultimately define the direction for the overall look and feel

 
 
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since the logo would be used as an identifier within a thumbnail-sized space on podcast-listening platforms, it required a bold, clear,  type-driven execution

to achieve this, a clean, legible geometric sans-serif was used with one main logo mark. additional variations were created to help keep the branding fresh and fun in the social and marketing spaces

 
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the brand colors were chosen as a bright take on natural, happy tones, with a nod to the focus on women with a soft pink

 
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once the core branding elements were nailed down, photography moodboards were created to help art-direct a shoot to produce photography for the launch of the brand

 
 
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energetic illustrations were then applied to the final photographs, creating vibrant, impactful compositions to be used in a variety of ways

 
 
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Content was created to create a cohesive brand in the social space

 
 
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